We didn’t authorise GTA to use footage containing Kirani Ayat’s video – Ad Agency

We didn’t authorise GTA to use footage containing Kirani Ayat’s video – Ad Agency

This footage, which is initially from the ‘Guda’ music video, options in video selling tourism

The design company which the Ghana Tourism Authority (GTA) revealed gave them footage to use for his or her promotional video, has lastly damaged its silence.

In a press statement, Samsal denied giving the Authority the go-forward to use a temper board – a sort of visible presentation or ‘collage’ consisting of photos, textual content and samples of objects in a composition – containing Kirani Ayat’s video.

According to the company, the video reel they confirmed the GTA was solely to give them an instance of the kind of content material they intend to produce for the Authority as a part of their settlement.

“For the avoidance of doubt, the video which the President and the GTA have put in circulation is not the mood board we created.

“It contains snippets from the mood board. However, we never authorised the GTA to publish the mood board or any scenes from it,” Samsal noted in a statement on Wednesday.

They added that the MoU signed between them and the Authority explicitly signifies the company produces new content material – with the temper board as inspiration – which might be financed by the GTA.

“Unfortunately, the GTA did not finance the creation of any new work as agreed. Using our own funds, we created our own video to promote Discovery Bands and submitted same to GTA.

“The GTA has not posted the Discovery Bands video (which also depicts lovely scenes from Ghana and which we worked with David Nicol-Sey to shoot) nor has it fulfilled any of its content financing obligations under our MoU.”

The company acknowledged that it got here as a shock to them once they noticed that content material from the temper board has been repurposed and put into circulation by GTA.

This comes after the Ghana Tourism Authority revealed they acquired the footage for the now viral tourism video legitimately.

The CEO Akwasi Agyeman revealed that design company Samsal is the company that provided them with movies.

Opening up on how the Authority received the video, he explained that at the peak of the Year of Return in 2019, Samsal reached out to his outfit for help.

Mr Agyeman acknowledged that when he questioned what the Authority would get in return, the company’s representative confirmed him movies they claimed to personal and was prepared to hand over to the authority to push the Ghana tourism agenda.

The GTA CEO said that an MoU was signed and the footage had been handed over. They have been in use since 2019 serving to the company promote tourism together with the ‘Visit Ghana, Eat Ghana and Wear Ghana’ campaign.

But Samsal insists they didn’t give GTA the correct to use the video reel they offered, but the Authority pushed forward with it as a substitute of fulfilling its obligations under the MoU by offering the company with logistic and budgetary help for the creation of comparable contents to market Ghana.

“It is therefore untrue that our agency authorised the GTA to use Ayat’s video. The mood board was never part of our delivery obligations under the MoU, which all parties knew at all material times was for demonstrative purposes only,” Samsal explained.

They added that “we have contacted the GTA regarding the damage the ongoing narrative is doing to our brand as creatives. All our legal rights are reserved.”

We didn't authorise GTA to use footage containing Kirani Ayat's video - Ad Agency

Background to the copyright feud

On Tuesday, September 27, musician Kirani Ayat referred to as out the Tourism Ministry for utilizing excerpts of his footage in a brand new promotional video with out his consent.

The video shared on President Akufo-Addo’s Twitter web page featured completely different scenes from completely different components of the country and a voice-over by the President encouraging tourism.

In the video had been additionally photographs from the VGMA and 3Music Awards nominated video for the music ‘Guda’ released in 2018 by Kirani Ayat showcasing scenes from the north.

Kirani Ayat who was not happy to see his work used with out his consent noted that he spent his all in making the video with out assist from anybody and but he was not compensated after his content material was used.

“The president of Ghana has used my video “GUDA” on this advert to promote Ghana. I used to be actively reaching out to the Ministry of Tourism in 2018/19 to use this video to push tourism within the North and received NO reply, but at the moment it’s in an advert and nobody reached out to me for permission,” he wrote.

But reacting to the musician, the Ghana Tourism Authority, dismissed claims that some footage used for the brand new tourism promotional video which options President Akufo-Addo was pirated.

In a press statement, the Authority acknowledged that they procured the footage Kirani Ayat is claiming possession of legitimately from a inventive company in 2019 as a part of a mission.

The GTA acknowledged that the company delivered the content material to the Authority, and the Authority used the content material in accordance with the phrases of the MOU.

They nonetheless added that regardless of their stance, they’ve reached out to the company to take care of the difficulty after Kirani Ayat aired his issues.

Kirani Ayat replied to the Ghana Tourism Authority stating that he has not given any company the correct to his mental property or given approval for any company to use his content material.

But Mr Agyeman is sad that Kirani Ayat referred to as out the President and the Ministry of Tourism publicly on social media.

He acknowledged that the ‘Guda’ hitmaker may have reached out to the Ghana Tourism Authority to get the difficulty sorted out when he recognised his content material had been used.

Source: myjoyonline

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