QIC’s Go-Girl Policy, borne of the company’s flagship policy, Kingly Queenly Comprehensive Motor Insurance, is a car insurance coverage policy with added advantages corresponding to the usage of a courtesy car at the time of declare.
Other advantages embrace facilitating the driving force license renewal process at the DVLA status centre and one-time complimentary car servicing.
The new ambassador for the policy, Dr. Vanessa Mensah-Kabu is a medical practitioner with over 5 years experience within the discipline.
Head of Operations at Quality Insurance Company, Cecil Ribeiro, was optimistic that Dr. Mensah-Kabu because the brand ambassador will help obtain the policy’s operational goal of GHS15 million.
“Currently, we’re making about GHS4.7 million. Per our five year strategic plan, that’s by the end of 2025, Go Girl is supposed to bring us about GHS15 million in production which we believe we would easily attain. And we believe Vanessa will easily drive that because we needed someone with that social media following.”
Dr. Mensah-Kabu is the third persona to tackle the role following the steps of earlier Icons; the Former Deputy CEO of Free Zones Authority, Obuobia Darko-Opoku, and seasoned journalist, Mamavi Owusu Aboagye.
In her new role, Dr. Mensah-Kabu will work to drive the policy to attain the untapped feminine market whereas leveraging her social media following and role as a medical practitioner to have interaction ladies about their health.