Lululemon’s founder is the most recent to put their money the place their mouth is and help save the planet … by pledging a HUGE chunk of change to help protect the wilderness.

Chip Wilson, founding father of Lululemon Athletica Inc., and his spouse Summer are pledging $100 million Canadian — about $75.8 mil U.S. — which marks the most important reward the billionaire philanthropist’s ever given.

The money will be utilized by the Parks Foundation in British Columbia to purchase wilderness area within the area … with the aim of turning huge quantities of land into spots locals can then use for money-making functions akin to tourism.

In a current interview, Chip — who’s price $5.6 billion — says, “Our vision for our family is providing components for people to live a longer, healthier, and more fun life.” Chip and Summer are hoping to get matching donations from other philanthropists, governments and native companies.

Shout out to the Red Hot Chili Peppers … as a result of give it away, give it away, give it away now could be the theme of the week amongst apparel-peddling billionaires.

The founding father of Patagonia, Yvon Chouinard, did his half this week to help combat the local weather disaster … gifting away his $3 billion company to an environmental nonprofit company referred to as the Holdfast Collective.

While Patagonia will stay a for-profit company, after each year, all money they make will be handed over to the Holdfast Collective to help finish the local weather disaster.

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