How Itura & Covenant Are Reviving Glory Of Old Nollywood

How Itura & Covenant Are Reviving Glory Of Old Nollywood

Drama in Nigeria dates to pre-colonial years when native troupes would placed on exhibits at the village squares. However, within the Forties, filmmakers like Ola Balogun, Hubert Ogunde, and Jab Adu began to create constructions just like the Ogunde Theatre in 1945. By the Sixties, they’d begun to shoot movies on celluloid, and the film {industry} continued to develop.

In 2002, New York Times journalist Norimitsu Onishi coined the time period ‘Nollywood’, instantly bringing a multi-million-dollar-industry to life. However, students and {industry} experts consider that Chris Obi Rapu’s ‘Living in Bondage’ is the primary film to delivery Nollywood as we all know it in the present day. In these days, VHS had been the order of the day, and later, DVDs.

As the markets of Upper Iweka, Onitsha, and Idumota boomed, Nollywood movies grew to become a staple throughout Africa, with a high demand for regionally produced movies in other areas of the continent. However, as the flicks developed legs to run, so did the celebrities featured in them.

Soon folks like Yemi Solade, Clarion Chukwura, Genevieve Nnaji, Omotola Jalade, Ramsey Nouah, Shan George, Tony Umez, and extra grew to become well-known throughout the continent. Films like Glamour Girls, Abuja Connection, Blackberry Babes, Diamond Ring, Rihanna and Beyonce, and End of the Wicked had been blockbusters in each which means of the phrase at the time. But the {industry} wanted extra. It wanted constructions that the markets and unions had been unable to present, and piracy was waging a grim warfare against Nollywood and successful.

By 2006, there have been already agency ‘first-generation’ Nollywood stars. That same year, Kunle Afolayan made historical past and have become the primary director to present his film ‘Irapada’ in modern-day cinemas. He repeated the same feat in 2009 when ‘Figurine’ premiered in cinemas and earned over 30 million Naira at the Box Office, a feat at the time.

However, with the rising reputation of cinema, a number of first-generation Nollywood stars began to go on lengthy hiatuses. Stars like Clarion Chukwura grew to become much less lively, and others like Yemi Solade began to shoot extra Yoruba-speaking movies than English. The emergence of cinema and acceptance of Nollywood movies as bankable initiatives breathed new life into Nollywood and commenced a brand new period of cinematic excellence – the {industry} we’ve in the present day.

Still, as a folks that respect historical past and tradition, even those that have been on a hiatus since before the 2010s are nonetheless firmly planted within the minds of fans and encourage a robust nostalgic experience for viewers. Some of the numerous who took breaks began to make comebacks in the direction of the mid to finish of the 2010s. Several stars like Sola Sobowale, Clarion Chukwura, Shan George, Bob Manuel-Udokwu and extra are again and higher with the good thing about years of seasoning.

In Africa Magic’s newest sequence, Covenant and Itura, outdated Nollywood has carved yet one more area of interest. Yemi Solade took on the role of King Jagungbade, the benevolent king of the fictional land of Ibaokuta in Itura and confirmed fans why he was one of many largest stars of the 2000s.

Covenant gathers extra Nollywood royalty to ship incredible performances of their totally different roles. Clarion Chukwura performs Nkechi Ijimakinde alongside one other ‘OG’, Antar Laniyan, who performs her husband, the formidable ex-Governor Kane Ijimakinde (MKI). Together, they lead the Ijimakinde dynasty, probably the most revered amongst others in Lagos. They are a political family wanting to dominate the entire country, one family member at a time, and if all else fails, one rolled head at a time.

The other main households within the sequence even have outdated Nollywood actors main them. Funsho Adeolu, star of the Nollywood TV sitcom ‘Family Ties’, performs Gboyega James Gbadamosi (GJG), MKI’s arch-rival and the present governor of Lagos state. His family is embroiled with the Ijimakindes. Yet, there is no such thing as a love lost between them. Nonso Odogwu, who stole hearts taking part in Swanta’s dad on ‘Just The Two of Us’ within the 2010s, can be in Covenant taking part in a very totally different role as ‘Olorogun Ortega Erhu’. In this sequence, he’s something however the candy dad many Gen Zs grew up watching. His character is a senator that wields nice power, however he’s additionally a rapist, deceitful, ruthless whore.

Even Shaffy Bello, who has been a media darling because the days of ‘Love Me Jeje’, takes on the role of Adaora Nwelue Bhadmus. In this sequence, she deviates from the standard ‘boss lady’ role fans have come to know her for. Instead, she has the illusions of a boss however is definitely a puppet, dancing to the tunes of the Erhus and the Ijimakindes.

Covenant is a political drama that follows the tales of three important households – The Ijimakindes, the Erhus and the Gbadamosis, and the residents of Oritameta as they play the soiled and compelling game of politics. From insidious affairs to unrepentant bloodshed, the present has every little thing able to preserving you on the sting of your seat.

Itura, on the other hand, is an epic drama sequence in regards to the nascent kingdom of Ibaokuta and its battle for peace. It follows the ebbs and flows of a folks and descriptions the wealthy textures of Yoruba tradition, tradition, beliefs, and hopes, teasing you with incantations and enlightening you with props.

Watch both sequence each weekday from 8 pm on Africa Magic Showcase. Subscribe to DStv Compact Plus or Premium to take pleasure in Itura and Covenant and watch episodes on the go by way of the DStv App at no extra cost. Visit www.dstvafrica.com to improve or renew your subscription and be part of the dialog on the official Africa Magic web page on FacebookTwitter, and Instagram utilizing the hashtags #AMItura and #AMCovenant.

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