This means customers will, from the top of September 2022, not find a way to buy Orijin Bitters sachet available on the market. With this phasing-out, Guinness Ghana is taking progressive steps to battle plastic air pollution.
Announcing the event, Managing Director of Guinness Ghana, Helene Weesie, pointed out that plastic packaging stays a key component of Guinness Ghana’s business mannequin and an essential enabler for affordability, sustainability, and safe dealing with.
“However, to combat plastic waste and pollution, Guinness Ghana has already taken significant steps to manage and reduce our environmental impact. In 2021, we initiated a partnership with Coliba Ghana to set up ten (10) plastic collection centres in Accra and Kumasi to collect plastic bottles after consumer use. This is part of our commitment to become sustainable by design and work towards recycling of all the plastics which we produce” she added.
She noted that although the sachet is promoting effectively, it has a foil which isn’t recyclable and gained’t support the business commitment to guarantee 100% of our plastics is designed to be broadly recyclable by 2025. So, phasing out sachet in client packaging is a giant step on our journey to make our packaging options extra sustainable and support the general commitment to scale back plastic air pollution.